◇ Mission board

Choose your mission.

Same app, different missions. Each one is a Targets recipe plus a weekly rhythm — pick the one that matches your job and fly it this afternoon.

ORBIT MISSION DEPARTURESLIVE
MISSIONFORCADENCESTATUS
OP: FIRST FLIGHTFOUNDERSONE-OFFBOARDINGOP: SWITCHBOARDBRAND TEAMSDAILYIN FLIGHTOP: SQUADRONAGENCIESWEEKLYBOARDINGOP: PIPELINEMARKETERSROLLINGBOARDINGOP: NEXUSFOUNDERS · BRANDWEEKLYT-MINUS 1 WKOP: HOMESTEADFOUNDERS · MKTRSONE-OFFBOARDING
// FLYING AS:
DECLASSIFIED
OP: FIRST FLIGHT

The launch-week crew

DIFFICULTYFIRST CONTACT ~48 HRSCREW TARGET 25

You're launching in a fortnight and nobody knows you exist. Assemble 20–30 people who already care about the problem — before launch day, not after.

LOADOUT — TARGETS RECIPE→ Problem: people posting the pain you solve→ Industry: voices in your niche's weekly conversation→ Competitor: whoever reviews your nearest rival
// debrief: a warm audience on day one, not a cold launchFly this mission →
DECLASSIFIED
OP: SWITCHBOARD

Competitor switchers

DIFFICULTYFIRST CONTACT SAME DAYCREW TARGET 10 / WK

People complaining about your competitor are your easiest wins. Catch the complaint while it's fresh and arrive with a better answer — politely.

LOADOUT — TARGETS RECIPE→ Competitor: mentions + complaints about rivals→ Problem: “why does X do this” posts→ Radar on: daily monitoring of both
// debrief: warm switch conversations, weeklyFly this mission →
DECLASSIFIED
OP: SQUADRON

The multi-client roster

DIFFICULTYFIRST CONTACT MON → TUECREW TARGET PER CLIENT

One Orbit brand per client, each with its own brief. Monday: run discoveries across the roster. Tuesday: hand each client a vetted creator shortlist with rationale attached.

LOADOUT — TARGETS RECIPE→ Per client: 2–3 Targets from their brief→ Fit ≥ 80 filter as the shortlist bar→ Export: crew → client-facing sheet
// debrief: creator sourcing as a billable deliverableFly this mission →
DECLASSIFIED
OP: PIPELINE

The UGC pipeline

DIFFICULTYFIRST CONTACT ~72 HRSCREW TARGET ROLLING BENCH

Stop paying mega-creators for reach you can't measure. Fill a rolling bench of nano and micro creators whose audiences actually buy — filtered by reach tier, scored by fit.

LOADOUT — TARGETS RECIPE→ Industry: technique + tutorial content in your niche→ Reach filter: nano–micro tiers only→ Hot-iron flag: catch risers before rates rise
// debrief: a steady bench of affordable, high-fit creatorsFly this mission →
DECLASSIFIED
OP: NEXUS

Connector hunting

DIFFICULTYFIRST CONTACT ~1 WKCREW TARGET 5 · DEEP

Some people bridge whole communities — one relationship opens a hundred doors. Orbit flags Connectors explicitly, so you invest in the nodes, not just the loudest voices.

LOADOUT — TARGETS RECIPE→ Industry: your space's recurring conversations→ Connector flag: bridge-people only→ Multi-target overlap: matches ≥ 2 Targets
// debrief: fewer, deeper relationships that compoundFly this mission →
DECLASSIFIED
OP: HOMESTEAD

The first hundred members

DIFFICULTYFIRST CONTACT ~48 HRSCREW TARGET 100

A community is only as good as its first hundred members. Hand-pick them: people already discussing the topic, invited personally, one honest message at a time.

LOADOUT — TARGETS RECIPE→ Problem: questions your community will answer→ Industry: consistent posters, any reach tier→ Manual send: personal invites, no blasts
// debrief: a founding cohort that shows up and postsFly this mission →

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Fly it this week.

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